Photo Event Report from Asia: Digital Emotion Vietnam 2016

By Makoto Shibata (Photo Journalist/Japan)

Beautiful models and latest drones at Vietnam International Photo & Imaging Show 2016

Entrance of Digital Emotion Vietnam 2016

Digital Emotion Vietnam 2016 has been held at the S.E.C.C (Saigon Exhibition Convention Center) from May 12th to 14th. This event was made up of the 5th Vietnam International Photo & Imaging Show 2016 with the 4th Vietnam International Broadcast & AV Show and Smart & ICT Show. In addition to the camera and photo imaging accessories, TV shooting equipment, microphone and audio equipment such as speakers were on display. Alongside the exhibition was “Coffee Show 2016”.

On the first day, the opening ceremony was grandly held at the Hall of S.E.C.C. After the ribbon cutting, the event was open to visitors. At the front was the Photo & Imaging. There were Canon and Nikon booths in front of the entrance. It was a weekday, but many people came in the morning. They tried new products to see how they work as well as buying camera accessories.

Visitors came to the exhibition not just for new products. They were also keen on model shooting. When they set up the camera, one of them smiled and posed. She looked great. Nikon and Canon booth, where models always appeared, photo sessions were repeatedly held. I thought that the close distance between the visitors and the models was good.


Opening event at Canon booth

Various DSLR cameras including the EOS-1D X Mark II, mirror-less cameras, compact cameras and ink-jet printers, were exhibited there. Visitors were allowed to touch them, checking their operability. As a result, they stayed in the booth for a long time. And because staff were kind, a lot of visitors were listening to what they said about the products.
There were also many female visitors. Their aim was not to use a flagship model. They were interested in compact models. Stage events were popular, and the booth was always filled with a lot of visitors.

Nikon booth focused on seminars rather than an exhibition of its products. Many cameras were housed on both sides of the showcase. Visitors could not touch them. Sessions by photographers were presented. In the last part of the session participants could try Nikon cameras, but only a few cameras were workable.


Various demonstrations of products were carried out. In particular drones attracted a lot of attention, and a flight contest was held each day at a special corner.
In workshops, where videos of products were played, visitors enjoyed being like a TV presenter.

Makoto Shibata

He is a freelance photo journalist who works worldwide based on Hong Kong. He mainly covers foreign business shows and art fairs.

For more information
Asian Camera Show Report (Only available in Japanese)

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