Photo Event Report from Asia: The 25th Seoul International Photo & Imaging Industry Show

By Makoto Shibata (Photo Journalist/Japan)

After last year’s edition Samsung said goodbye to the camera industry. What’s changed since then?


Venue of P&I 2016, COEX

The 25th Seoul International Photo & Imaging Industry Show, the largest trade fair of camera in South Korea, took place on May 4th-8th at COEX, a large convention centre in the country’s capital. While the Chinese version of the same trade fair in Beijing is called as China P&E, the Korean one is abbreviated as P&I.

The organizer said P&I had 200 participating companies and about 90,000 visitors for five days. As most of the new products had been unveiled at Japan’s CP+, the selling point of the South Korean show is that visitors can try and test them.

As many products were sold at special prices in P&I, many people came to buy them or to photograph (beautiful) models during the event.

The size of P&I was, however, half of CP+. And the design of booths looked disappointedly simple. Worse, Samsung, a chaebol, and other major companies like Fujifilm, Olympus and Casio were missing. Their absence suggests the economic slowdown of the country as well as the landscape of its camera market.


Makoto Shibata

He is a freelance photo journalist who works worldwide based on Hong Kong. He mainly covers foreign business shows and art fairs.

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