By Leonard Goh (freelance writer/Singapore)
Conveniently located at Suntec City, the Fujifilm Studio offers a variety of services
Fujifilm has opened its new concept store, Fujifilm Studio, in Suntec City, Singapore. The centrally located store comes after the closure of the unit at Funan Digital IT Mall, which has since been slated for redevelopment.
For the Japanese camera maker, the studio is now beefed up and ready to offer much more services to their customers than before. Fujifilm users can expect:
1: Drop off and collection point for camera servicing/rental
Fujifilm users who need to send their camera in for servicing can drop it off at the store, and when it’s done, they can pick it up from there again. This is great, because the shop is located in a central mall. Also, we were told that the shop will close only at 9PM, so those who work till late can still rush there in time to pick up their gear.
Also, photographers who are renting gear from Fujifilm will also need to visit this shop to collect and return their equipment.
2: Instax Inspiration
Not sure what you can do with your Instax camera and printer? Fujifilm has decked out a section of the shop with Instax-related products and peripherals. Those running low on creative juice on how to use Instax prints for their projects may just find some respite here.
At the back of the shop is a full-fledged studio, and Fujifilm has brought out the big guns and outfitted it with ProFoto lighting equipment. If you’re keen to try out the prowess of its mirrorless cameras (or the upcoming medium format GFX 50S), you can request to use the studio to make some test shots.
The studio can be converted into a classroom as well, with its projector and screen. According to the company, the space can comfortably accommodate 40 people.
Further in the pipeline is to rent the studio out for professional users, which explains for the changing room and makeup area at the back of the space.
4: Test any equipment you like
Along the walls are the existing lineup of Fujifilm cameras and lenses, and we understood from the company that you can request to test any of them. Set in the middle are cameras with lenses affixed, and the test subjects are colorful Lego models.
The newly announced medium format GFX 50S was also unveiled at the opening, although it remained behind the glass showcase. Do swing by soon if you want to catch a glimpse of it. We heard it will be packed up and sent back to Japan soon.
3 Temasek Boulevard
#02-410, Suntec City Mall
Opening hours: 11am to 9pm daily.
Leonard is an advocate of photography in Singapore and also an educator in this field. He has served as senior writer for the now-defunct CNET Asia, before moving on to working for various camera companies in the business development and marketing capacities. He is also a co-founder of Platform, a not-for-profit photography initiative in Singapore which also published Twentyfifteen, a collection of 20 books to commemorate Singapore’s Golden Jubilee (SG50).
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