Experience 2017: Sony in Malaysia

By Mun Hoo (Photographer/Malaysia)

Alpha users gathered to see new products

On January 8th Sony Malaysia hosted a special event, Experience 2017, to introduce their new models to the country: the α99ii, α6500 and RX100v. About 190 Alpha users gathered in the grand ballroom of Intercontinental Kuala Lumpur Hotel to witness the launch.

Entering the hall, I was surprised to see a long queue at the registration desk. This shows how many people love Alpha cameras. There were a lot of large prints displayed in the hall to showcase the capability of their new products.

After the welcoming speech by the Managing Director of Sony Malaysia, Satoru Arai, he presented the new three models. It was followed by the briefing of their new functions and photo sharing by professionals who use Alpha products.

After the presentation, everyone was invited to the Experiential area. As the theme of the event was Experience, Sony Malaysia provided them with opportunities to have a real experience of using the new cameras and see their full potential. Moreover, there were also Action Cameras and the G Master lenses for the guests to try them out.




Mun Hoo

He is visual experience specialized photographer based in Malaysia. He is specialized in creating experience through his images. He was graduated from Nippon Photography Institute, Tokyo 1995. He is also a trainer for Sony Malaysia on Alpha Photography Workshop.

Official website: photopaper.my

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